You’ve grown — your brand should too.

I’m Fatima — brand strategist, storyteller, and founder of Vita Nova Media, where we help purpose-driven entrepreneurs grow online with clarity, confidence, and connection.

This business wasn’t built overnight — it was built through seasons of identity loss, rediscovery, and choosing to grow anyway.

What We Do & Why It Matters

Vita Nova Media is a strategy and content studio for small businesses, creatives, and community-rooted brands. We offer a mix of done-for-you services, strategic sessions, and digital resources — all designed to help you show up with more ease and alignment.

No trendy formulas. No pressure. Just honest support that meets you where you are.

We show up with:

〰️ Heart because people come first.

〰️ Strategy because intention matters.

〰️ Creativity because story is everything.

〰️ Community because that’s who we do it for.

Why I Started This Work

"Vita Nova" means new life. This brand was born in a season of deep personal change — after becoming a mom, losing touch with who I was, and slowly rebuilding a new version of myself.

What started as a blog during one of the hardest chapters of my life turned into a calling — and then a business. Today, VNM exists to help people build brands that reflect who they’re becoming.

Hi, I’m Fatima — brand strategist, storyteller, and your biggest cheerleader.

I wear a lot of hats — and most of them are covered in toddler fingerprints, baseball dirt, or ink from my journal.

I’m a mama to three little boys (all under seven), dog mom to two chaotic pups, and wife to the love of my life — my partner in parenting, business brainstorming, and little league coaching. We’ve been dreaming up businesses together for almost 15 years after spending our careers in business & finance. These days, we’re building something slower, deeper, and way more intentional — both at home and through our careers.

By day, I help small business owners show up with clarity, confidence, and content that actually sounds like them.
By night (and weekends), I’m leading school fundraisers, crafting at the kitchen table, and reading stacks of beautiful picture books with my kids — the kind I wish I had as a kid.

I’m a creative, a quiet feeler, and an introvert who loves hard. I sometimes stretch myself thin trying to show up for the people I care about… but seeing everyone win, together, is what fills my cup.

I believe in thoughtful strategy, honest storytelling, and building businesses that reflect who we are and what we’re becoming — not just what we’re selling.

Around Here, We Believe In…

  • Intention over noise

  • Identity first

  • Progress, not perfection

  • Real life, real connection

  • Community over competition

If you’re craving clarity, strategy, or just someone to help you carry the weight of it all — I’d love to connect.

Whether you’re ready to dive in or just need to talk it through, you don’t have to figure it out alone. I’m here when you’re ready.